The 60th anniversary logo for Boston Whaler called for a balance of heritage, craftsmanship, and modern refinement. A logo that honors six decades of iconic design while feeling fresh and forward‑looking. The core idea is celebrating a brand that has become synonymous with unsinkable performance, so the visual language leans into precision, durability, and maritime legacy. The final design is more than a badge. It is a tribute to 60 years of innovation on the water, crafted to stand confidently alongside one of the most respected names in boating.
Project
Logo Design
Location
Florida