
Carpal tunnel, tired eyes and caffeine addiction included with every great designer.
over 30
years in the game
Since 1995, Wicked Brand Works (formerly Benchmark Studio Group) has been helping companies communicate who they are, what they do, and why they do it best. Our team combines creativity with discipline and focus, allowing us to deliver design that integrates style with substance.


Creative Support
It is very important during the first stages of any project to understand the client’s needs.

Dynamic Strategy
With many different tools, we approach our customers with the very best solutions.

Brand Awareness
Once we enter the design process, we go deeper in your projects foundation goals.

Quality Control
We understand the markets and target consistency across all platforms.
we ooze creativity. we should probably get that checked out.

In partnership with the Coca-Cola Corporation,
Wicked Brand Works was tasked with “building a buzz” for their 125th anniversary celebration by developing iPad Touch Screen applications and displays for four traveling global museum exhibits. The core challenge was in designing a consistent look across multiple elements. The exhibits produced by Gary Lee Super.

Businesses who trust us
Businesses that partner with us for design know they’re getting more than just visuals – they’re investing in a creative ally who understands how to make their brand stand out. From startups looking to make a bold first impression to established companies refreshing their identity, our clients trust us to deliver designs that capture attention, spark emotion, and tell their story with clarity and punch. That trust is built on consistency, collaboration, and a track record of turning ideas into powerful brand experience. They are choosing confidence in every detail – from logos and packaging to trade show booths and digital campaigns. They rely on our ability to blend strategy with creativity, ensuring their message resonates with audiences and strengthens their market presence. The result is long-term partnerships where design isn’t just decoration, but a driver of growth, recognition, and pride in the brand.
2015-Current
Galveston Island Brewing / Texas
Packaging & Marketing
2002-2004
Aerosmith / New Jersey
Tour Logo & Promotional
2017-2018
Coca-Cola Corporation / Georgia
Digital & Event Display
2017-Current
SPX Precision Components / North Carolina
Website & Marketing
2016-Current
Global Poker League / China
Branding
2016-Current
Stockade Brewing Company / Australia
Product Rebranding
2016-2017
Boston Whaler / Florida
Logo Design
2022-Current
Melrose Public Schools / Massachusetts
District Rebranding