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It's so Wicked. It's so Wicked.
blackwhitelogo
Carpal tunnel, tired eyes and caffeine addiction included with every great designer.

over 30
years in the game

Since 1995, Wicked Brand Works (formerly Benchmark Studio Group) has been helping companies communicate who they are, what they do, and why they do it best. Our team combines creativity with discipline and focus, allowing us to deliver design that integrates style with substance.

Creative Support

It is very important during the first stages of any project to understand the client’s needs.

Dynamic Strategy

With many different tools, we approach our customers with the very best solutions.

Brand Awareness

Once we enter the design process, we go deeper in your projects foundation goals.

Quality Control

We understand the markets and target consistency across all platforms.

we ooze creativity. we should probably get that checked out.

Their designs stand out for their originality and attention to detail. We pride ourselves on printing artwork that not only looks great but also lasts, and their creations meet that standard perfectly. The clarity, balance, and creativity make it ideal for high-quality apparel.

Glenn Morelli Old Glory

Working with Wicked Brand Works was a game-changer for our brewery. The label design captured our story with bold, eye‑catching visuals that stand out on the shelf, and the marketing materials gave us a unified voice across events, social media, and point‑of‑sale.

Charday VanOrstrand Galveston Island Brewing

The Coca-Cola kiosk was a game-changer — it drew nonstop traffic, sparked meaningful conversations, and further positioned the brand as a standout in the industry. We couldn’t have asked for a better experience.

Craig Miller Coca-Cola Coporation

In partnership with the Coca-Cola Corporation,

Wicked Brand Works was tasked with “building a buzz” for their 125th anniversary celebration by developing iPad Touch Screen applications and displays for four traveling global museum exhibits. The core challenge was in designing a consistent look across multiple elements. The exhibits produced by Gary Lee Super.

Businesses who trust us

Businesses that partner with us for design know they’re getting more than just visuals – they’re investing in a creative ally who understands how to make their brand stand out. From startups looking to make a bold first impression to established companies refreshing their identity, our clients trust us to deliver designs that capture attention, spark emotion, and tell their story with clarity and punch. That trust is built on consistency, collaboration, and a track record of turning ideas into powerful brand experience. They are choosing confidence in every detail – from logos and packaging to trade show booths and digital campaigns. They rely on our ability to blend strategy with creativity, ensuring their message resonates with audiences and strengthens their market presence. The result is long-term partnerships where design isn’t just decoration, but a driver of growth, recognition, and pride in the brand.

2015-Current

Galveston Island Brewing / Texas

Packaging & Marketing

2002-2004

Aerosmith / New Jersey

Tour Logo & Promotional

2017-2018

Coca-Cola Corporation / Georgia

Digital & Event Display

2017-Current

SPX Precision Components / North Carolina

Website & Marketing

2016-Current

Global Poker League / China

Branding

2016-Current

Stockade Brewing Company / Australia

Product Rebranding

2016-2017

Boston Whaler / Florida

Logo Design

2022-Current

Melrose Public Schools / Massachusetts

District Rebranding